The One Thing Statement™

A “one thing” statement is something every marketing campaign or sales pitch needs. The entire sales pitch should revolve around this statement…getting the prospect to believe it.

Here’s what it is:

The ONE Thing Statement makes your prospects believe that this new opportunity is the key to their biggest desire and they can only get it through your new mechanism behind your product.

Another way to put it: The Secret to getting [what they really want] is [your new mechanism behind your product], and you can only do it with your product or service.

Examples:

• A Simple marketing funnel (new opportunity) is key to making lots of money online (desire), and only attainable with our new 1 Page Funnel™ system (new mechanism)
• Avoiding the “plateau effect” (new opportunity) is key to building muscle (desire), and is only attainable through the P90X Muscle Confusion system (new mechanism)
• Warming up your prospects (new opp) is the key to successful launches (desire), and is only attainable through the Product Launch Formula (new mechanism)
• Attacking acne at every stage of the cycle (new opp) is key to clear skin (desire) and is only attainable through Proactiv’s Combination Therapy (new mechanism)
• Aligning your teeth without ugly braces (new opp) is key to the smile you want (desire) without disrupting your life and is only attainable through Invisalign’s proprietary technology (new mechanism)
• Eating healthy fast food (new opp) is the key to losing weight (desire) and is only attainable through the Subway Diet (new mechanism)
• Getting in your trade before the news is published (new opp) is key to making massive gains every week (desire) and is only attainable through the patent-pending Weekly Paycheck Indicator (new mechanism)
• Investing in private companies before they go public (new opp) is key to massive gains (desire) and is only attainable through the secret IPO account (new mechanism)

The SamCart 2.0 Launch

What We’re Releasing:

• Checkout OS™
  • Checkout Embed
  • Lightning Fast
  • Link™
  • Stored Credit Cards
  • Better Apple Pay
  • BNPL
  • ACH
  • New Dashboard

Checkout Anywhere™ is key to _____ and is only attainable through _______

The Checkout OS™ is key to _____ and is only attainable through _______

A simple/effective checkout flow is key to MAXIMIZING customer value & profits and is only attainable through Checkout Anywhere™