1. Proof is always better than promises. Whenever possible, don’t just rely on making big promise or outrageous claims in your ads. Use proof to show that your offer is extremely valuable, and let customer testimonials, success stories, or case studies do the talking for you instead.
2. Utilize both Emotion and Logic. Emotion = show how happy someone will be once they get your offer. Logic = show how the offer works
3. Do whatever it takes to grab the ideal audience’s attention in the first 3 seconds.