Here’s what video #2 of a pre-launch should say:

The theme of VIDEO #2 is “TRANSFORMATION” …aka getting the viewer to visualize and understand how their life will transform after they achieve these benefits or results.

1) INTRODUCTION

Hello, it’s [NAME] again, founder of [NEW COURSE] and [PREVIOUS BIG ACCOMPLISHMENT]. Welcome to video #2 of my brand new video series entitled [NAME OF SERIES].

2) VIDEO #2 HOOK

Now in this video, I’m going to teach you [DESIRED RESULT - EXTERNAL NEED]. But more importantly, I’m also going to show you how that will help you [DESIRED RESULT

So if you’re a [MARKET #1 - GETTING STARTED], but you aren’t getting [DESIRED RESULT], or you’re [MARKET #2 - MORE EXPERIENCED] that isn’t getting [DESIRED RESULT], you’ll discover why [WHO MARKET DESIRES TO BE] like you and me can get [DESIRED RESULT] and why it’s critical that you focus on this right now.

3) RECAP VIDEO #1

In video #1, we talked about a [FRAMEWORK/PROCESS/SYSTEM] for creating [DESIRED RESULT]. I shared how this is going to immediately help you [BENEFIT]. So if you haven’t seen that video, go back and watch it now and then come back to this one.

4) VIDEO #2 PROMISE

Today I’m going to build on what we discussed by sharing the #1 thing you must master if you want to [DESIRED RESULT]. This is an entirely new way of thinking about [SUBJECT] so pay close attention.

For Personal Use by Current Jeff Walker Platinum Plus Mastermind Members Only. Distribution is Prohibited.

Platinum Mastermind – PLC Templates

I’m also going to share [ANOTHER CONTENT PIECE]. When you know how to do this, you’ll never have to worry about [MAIN FRUSTRATION]. The goal is to break you free of [MAIN FRUSTRATION] and get you on track towards [DESIRED RESULT] so that you can experience [DEEP BENEFIT].

We have a lot to cover today so be sure you have some paper and a pen ready to take notes and follow along.

5) CURRENT REALITY + DESIRED FUTURE

Anytime you’re trying to [GET RESULT], it’s inevitable you’ll hit roadblocks. Perhaps you’ve experienced them before.

Things like: