1. Tell A Story
2. User-Generated Testimonial Clips
3. Us vs. Them
4. Founder Story
5. Pain + Agitate + Solve
6. Split-Screen Video
7. Product Demo Videos
8. Product-Aware Ads for people who have already seen your offer:
   1. Ads that go after specific Objections
   2. An Ad that simplifies your offer
   3. An ad that makes it seem cheaper than it is
   4. An ad that focusses on building trust