• Hook: “We launched a new offer in February that made $59k…but then a few months later, we did re-ran the promotion and make 1 simple improvement to the campaign …and wait until you see how much more it made the 2nd time around…”
• Pivot to Content: “here’s me explaining it in a recent call I did with other 7-figure online sellers…”
• CONTENT: Use every platform during a launch - post 4-5X
• “So here’s what happened when we re-ran the promotion 4 months later…”[screenshot]

Notes From Will After Publishing 1st Short

https://www.youtube.com/shorts/hvBicho44b0

https://www.youtube.com/shorts/hvBicho44b0

• Whats length? 59sec
• You have 85% retention >> great
• VVSA is 43%…thats BAD (viewed vs swiped away)
  • Means the thumbnail is awful
  • Means first 3 seconds are bad

Opportunity

You hire someone on Fiverr for $300. Seems like a deal, right?

Two weeks of back and forth. "Can you make it pop more?" Three revision rounds later, you're still not happy.

By the time you get the design, the launch momentum is gone. And now you need to resize it for Instagram, Facebook, LinkedIn...

That's another $100. Another week of waiting.

But there's a better way:

You open Typeset. Type what you need. AI creates a professional design in seconds.