Alex Hormozi’s Offer Creation Course - https://www.acquisition.com/training/offers?hsLang=en
The secret to any product or service that sells at the highest level is creating a home run offer. A home run offer is essentially an amazing deal that makes prospects feel like they’re getting such a good deal, that they’re willing to pay far beyond the asking price of your product or service.
Here are some critical aspects of creating a “home run” offer:
Every offer we put out there needs to be run through this exercise. The goal of the “Value Equation” is to create a lopsided buying decision so the prospect feels they’re getting an amazing deal.
The value of an offer is decided by:
The “Dream Outcome” (aka How big the promise is) multiplied by the “Perceived Likelihood of Achievement” (aka how likely the prospect thinks it is that they achieve it)…divided by the “Time Delay” (aka How long the prospect thinks it will take to achieve it) multiple by the “Effort and Sacrifice” (aka How much effort the prospect believes it will take to achieve it).
So if we want our offers to convert at the highest level…