Research:

• who is the customer
• how old are they
• what attitudes do they have (religious, political, social, economic)
• hopes and dreams
• victories & failures
• outside forces they believe prevent best life?
• prejudices?
• core beliefs about life, love, and family?

Existing Solutions

• whats market already using?
• what have their experiences been?
• what do they like about them?
• dislike?
• any horror stories?
• do they believe they work
• if not, why?

Curiosity

• has someone tried to solve these pain points in a unique way?
• what was result?