The Lead - the first 2-3 pages of a long form sales letter.

1000 Sales A Day Offer (Paperback)-3.pdf

Your lead should do the following...

• Catch the prospect’s attention (aka evoking curiosity)...
• Call out their pain point...
  • Promise to share a unique, and credible, solution to their pain point.

Mistake #1 - Burying The Lead aka Throat Clearing

bad example

Mistake #2 - Using a Bunch of Statistics Appealing to the Brain Instead of the Heart

• You’re trying to make it feel like you’re having a one-on-one conversation with them, relating to them.

Mistake #3 - Trying to Teach Being an Over-Explainer Mistake #4 - You’re forgetting to use fascinations

1. Put more time into your lead. Do not move on to the rest of the copy until the lead is intriguing, unique and has a lot of credibility in it. The lead has to keep you reading.

2. You can turn a mediocre offer into a 1000 buyer-a-day offer by simply writing a new lead. If you’re making sales already, start aggressively testing new leads.

3. If you have a lead that’s already working well, try to see how you can model it for another lead. For example, if a story lead is working for a weight loss supplement, how can you tell a similar story for a blood sugar offer.

good example